Must A Aspiring Influencer Pal Stop Exploiting People for Material?

The Prosecution: Beth

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She makes video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or photographed while eating. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. I've been invited to a couple of brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don’t feel she’s fake or dishonest, but sometimes it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has limits. I love being with her, but I also want to enjoy it without being recorded, altered, or posted for an viewers. I am not a accessory for her online persona.

The Defence: The Content Creator's View

I want my friend to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Producing content and documenting experiences online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who pull off that style of informal, self-made content creation.

Creating content is my version of living actively: observing the nuances, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, giving her a opportunity to experience exclusive moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the content we make together can get us: an opening. I understand not everyone enjoys being on camera, but sometimes spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but friends support one another in small ways. My assumption was recording a clip now and then would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about expressing my perspective while still respecting hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn't imply everyone around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it’s not for everyone. It was kind she has assisted her friend professionally, but she needs to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Create some authentic experiences, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears confused as to where the line is. The solution is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Sherry Barnett
Sherry Barnett

Award-winning journalist and foreign correspondent with over 15 years of experience covering global conflicts and diplomatic affairs across five continents.